Leadership case studies in structured content, editorial operations, people leadership, and adaptable operating models.
Directed content operations and editorial strategy for Lonely Planet's 2026 app launches, building the POI-based content model across nearly 500 destinations.
100k downloads · 4.7★ App Store rating · nearly 500 destinations
Led a reader-informed guidebook relaunch from pitch to approved, budgeted roadmap.
Rolling out 2026–27 · covered in Publishers Weekly
Led a single-source Contentful architecture, transitioning from external-consultant dependency toward internal CMS ownership.
200k+ POIs · 730k+ entities · internal ownership
Found where Lonely Planet had a real competitive edge, international destinations over domestic, and rebuilt the content strategy around it.
164% destination growth · 46% overall lift
Built the core Destination Editor team from 9 to 13 direct reports, then led a current 20-person organization across reporting layers.
Five senior editors developed into managers · 20-person organization
Built a governed, single-entry commissioning workflow focused on leverage, quality, adoption, and capacity.
170+ instrumented hours · days to minutesPersonal builds are where I test ideas and keep my technical fluency current. The leadership work above is the day job.
Built a personal AI curation system that filters RSS feeds, scores articles against my interests, and delivers a daily digest via Telegram.
Daily curation · RSS + AI + Telegram
Built n8n workflow converting Supernote handwritten notes to markdown with OCR fallback, automating knowledge capture.
Automated OCR · Obsidian integration
Obsidian plugin for task management that works with existing tools instead of replacing them. Built to cut bloat.
TypeScript · focused Obsidian plugin
Built Model Context Protocol server integrating wger workout management system with Claude AI for fitness data access.
Python · FastMCP · fitness data via Claude