Content Systems & Operations Leader connecting editorial judgment, people leadership, platform architecture, and product delivery.
Leading content systems and operations at Lonely Planet — restructuring 750k+ POIs into a single-source model for print, web, app, and future discovery surfaces.
I shape content models, taxonomy, and governance that make trusted expertise reusable across channels and ready for new ways people find it.
I design the teams, decision rights, budgets, and cross-functional rhythms that keep complex content organizations delivering at scale.
I use automation and AI where they remove friction or extend access, without outsourcing editorial judgment. The goal is capacity teams can own, govern, and improve.
I coached a team of five senior editors into manager roles. I look for the work people are already drawn to, help them build the systems and visibility around it, and then advocate to formalize the role. That approach has grown editors into leaders of content standards, contributor strategy, and writer-payment operations.
Directed content operations and editorial strategy for Lonely Planet's January 2026 mobile app launch — a POI-based travel-planning experience that made Editorial a product-development partner, not a downstream content supplier.
Led the content-model work behind a single-source Contentful architecture, transitioning the organization from external-consultant dependency toward internal ownership.
750k+ POIs · single-source model · internal ownershipRebuilt destination content strategy from the ground up and lifted sessions 164% in a year — 46% overall traffic growth across the platform.
164% destination growth · 46% overall liftBuilt the core Destination Editor team from 9 to 13 direct reports (2022–2025), then expanded into a 20-person content organization across reporting layers.
Five senior editors developed into managers · 20-person organizationBuilt a governed, single-entry commissioning workflow that reduces friction, protects quality, and gives editors more capacity for editorial judgment.
170+ instrumented hours · contracts from days to minutesLeading an in-development guidebook strategy that connects reader research, strategic framing, and a board-level roadmap.
Work in progress · first titles scheduled March 2027| Type | Title | Publication |
|---|---|---|
| Article | Traveling with Kids in Tuscany | Lonely Planet |
| Article | Top Things to Do on Florida's Emerald Coast | Lonely Planet |
| Article | Weekend Itinerary: Bahamas | Lonely Planet |
| Article | Wilder Shores | Lonely Planet |
| Article | Great Escape: Colorado | Lonely Planet |
| Article | The Print Artist | Lonely Planet |
| Interview | 8 Underrated Southern Destinations | Yahoo Lifestyle |
| Interview | Best Offbeat Winter Destinations | Weather Channel |
| Video | Fall Travel Tips | Fox 5 Atlanta |
| Podcast | How Did Siberian Reindeer Get to Canada's Arctic? | North Americana |
| Podcast | Behind the Scenes at Lonely Planet | Moving Along |